Transition from analogue to digital technologies in media has brought along a formidable change in speed and scale of interaction between all of us worldwide. The importance of so-called new media continues to grow. Most traditional news media have by now understood they need to reach out to where the public is having their conversations and getting their information. Even when it is done well the primary motive though for engagement in new media and better audience data by traditional news brands is too often short-term commercialism. Connect the user to your content in the hope they stick around long enough to sign up for a subscription. In this mentality, as it is rightly pointed out by London School of Economic media expert Charlie Beckett, only the mercantile value justifies the existence of the products and only those with the merchant spirit within the media company are qualified to decide which news to bring forward. This often lacks respect for quality in journalism tending to eliminate in its worst cases the distinctions with advertising and different forms of fake news.
We go and look in this debate for initiatives of news media companies throughout Europe and the world that invest in doing it differently and work in a different spirit, resisting this commercial correctness, with the objective of bringing less boring news and news of a better quality. How do they work at empowering their journalists internally against e.g. time pressure and what are the technological responses they are working at? Should journalists be frustrated by these developments or be spurred to use new tech? What is the stake of the art in journalism about fake image and video detection? Is cooperation between European Companies to develop new technological instruments such as InVID , a project supported by the EU, part of the solution? InVID being announced as a verification Swiss Army Knife for images, giving the tools to journalists for fast image forensics analysis. What are good examples of partnerships between Google and traditional media companies? What is done within a public broadcaster such as the Belgian RTBF, active member of EBU? How does e.g. Dutch Fund for Stimulation of Journalism SVDJ helps the journalists and the media companies develop new sustainable business models?